Commitment to Ethical Values: Considers social values, conducts service processes honestly, reliably and in accordance with ethical values.

Entrepreneurship and Competition: Provides opportunities for innovative initiatives in the fields of education, science-technology and community service.

Quality Focus: Secures education and corporate management business processes by conducting them in accordance with quality standards.

Participation: Ensures that employees participate in management processes at every level while preserving their individual characteristics and idealism.

Sharing: Contributes to the development of the region in cooperation with internal and external stakeholders and carries out work for the benefit of society.

Continuous Improvement: Has an approach aimed at developing and progressing, aiming to carry out all of its activities in the best way possible.